Leverage. Produce more—but make the system smarter, too.
AI can produce more marketing content.
That’s not particularly useful if you’re simply producing more of the wrong content.
In the Marketing & Advertising class, learn how to use AI to develop and test marketing ideas at speed—from advertisements and brand positioning to messaging, keywords and digital visibility.
You’ll learn how to test angles instead of adjectives, identify what resonates and create a system capable of evaluating campaign performance.
We’ll also explore a rapidly changing part of digital marketing: Generative Engine Optimization (GEO) and what happens when customers ask an AI model for recommendations instead of typing keywords into a traditional search bar.
What you’ll learn:
Rapid AI-assisted ad development
Brand positioning, voice and messaging
High-volume angle testing
AI-assisted campaign evaluation
Organic visibility and keywords
Generative Engine Optimization
Key Takeaway: Angle testing at volume + Generative Engine Optimization.
Mejor valor: se ofrecen paquetes de clases en español aquí.
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